This past week, Apple released the first preview of Apple Intelligence for developers. However, experts have found that it has a long way to go compared to user and investor expectations and the marketing hype.
The striking features of the new updates were writing tools, typing to Siri, and phone-call recording summaries. However, although these features are nice, they have been available on Android for a long time.
It has the ability to summarize emails, which is quite useful, and shows a perfect preview of the lines. However, summaries of text message conversations are a disappointment, while the Safari summarizing feature has yet to become popular.
Moreover, the reply suggestions in the Message app don’t seem like that much of a big upgrade.
Although Type to Siri is a good update, this interface improvement has no relation to AI and has been available in the accessibility settings for years.
Moreover, now Apple has two search interfaces: Type to Siri and Spotlight, which could be confusing for some users.
Specialists have said that the new update is not compelling enough for users to switch from the iPhone 14 Pro user upgrade to an iPhone 16 just for Apple Intelligence.
Furthermore, some of the key features are also missing in the initial version, like the Genmoji tool, the Image Playground app for creating AI photos, the ability to prioritize missed notifications, new categorization in the Mail app, and the integration of OpenAI’s ChatGPT. These updates will probably be released in November or December.
Ultimately, Apple’s new update is still far from its rival’s notable updates. Apple’s efforts seem like a hurried response to Google, OpenAI, Meta Platforms Inc., and Microsoft Corp.
If Apple wants to stand as a beacon in the competitive landscape, it must put out some meaningful features as soon as possible.
